Visit Aalto Festival 2016
Aalto Festival showcases the talents of
Aalto University students, graduates and faculty.
Designing Soul - First Annual Color and Material Design Event
09.00 – 18.00
Please note that this event is by invitation only.
Designing Soul celebrates and highlights Material and Color Design as a key strategic asset in creating innovative products that connect practically and emotionally with consumers. A company can no longer succeed by simply offering functionality, or competing with price. When consumers decide on a purchase, they judge not just the price, functionality or quality, but also the authenticity - the soul - of the product as well as the company. We Got Soul; international speakers, exhibition of student work and material innovations and the launch of a national design competition to re-envision the Soul of Helsinki!