Designing Soul - First Annual Color and Material Design Event

Designing Soul celebrates and highlights Material and Color Design as a key strategic asset in creating innovative products that connect practically and emotionally with consumers. A company can no longer succeed by simply offering functionality, or competing with price. When consumers decide on a purchase, they judge not just the price, functionality or quality, but also the authenticity - the soul - of the product as well as the company. We Got Soul; international speakers, exhibition of student work and material innovations and the launch of a national design competition to re-envision the Soul of Helsinki!

Images from this event

More Aalto Festival images